Thrift Culture and its Growing Popularity with the Youth
Thrift stores and second-hand buying were in place way before thrift culture became a popular phenomenon. These high street stalls and shops have been no less than treasure chests for anyone having the patience to sift through an endless collection of articles. But the time consuming activity of finding just the right fit from rows and rows of clothes was not something young people found themselves leaning towards until the recent shift of thrift stores to social media platforms. These online thrift stores do the sorting for you and provide every article at the discretion of a scrollable organized catalog, delivering them to your doorstep. The increased convenience with which the thrift treasure chest can be accessed is one of the reasons young people have found themselves moving away from fast fashion towards thrift culture.
Another reason for the growing popularity is how greater accessibility coupled with a greater variety in online thrift shops enables new styles to emerge. A plethora of regional clothing gets outsourced to other cultures leading to new imaginations of the conventions of dress. Crossing cultural and regional outfits also allows for greater self-expression contrary to the sameness of standardized clothes sold at brand outlets.
Thrift culture also provides cheaper alternatives to the gaudy branded designer outfits by providing access to their barely used versions at economical prices. This primarily attracts younger customers working part-time jobs to make ends meet yet still wishing to dress trendily in their circles.
Another prominent attraction towards thrift culture in younger audiences is their strong sentiments towards climate change and how consuming new clothes from fast fashion outlets is often highly harmful to the environment. Not only that, but usually, their large-scale manufacturing takes place in developing countries with negligent child labor laws and unethical working conditions. Thrifting can be an eco-friendly alternative if the clothes bought are of good quality and not discarded after one use.